Ad Campaign for
Calliga Wines
“Senses”
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Διαφημιστική καμπάνια
“Αισθήσεις”
Calliga Wines
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Sight
❝ The view, the shape, the image. First moment of communication with the Exceptional…❞
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Sound
❝ The sound, the sound, the chirping vibration, the message that caresses the ears…❞
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Touch
❝ Fingers trying to capture the mystical Body through the shape of the glass…❞
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Smell
❝ The close whisper of the scent… The silent Song that penetrates the soul…❞
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Taste
❝ A kiss that travels from lips to palate, tongue to the Existence…❞
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This was an advertising campaign for a wine company. Our theme, “The Senses”. Five images, for the five senses that would work either separately or together. My first experience in casting a model, as this was going to be done photographically. However in the process, we decided to use original illustrations rather than photos. The photo shoot served as a foundation for the illustrations which were created by Anakreon Kanavakis. • Διαφημιστική καμπάνια για εταιρία κρασιών. Το θέμα: “Οι Αισθήσεις”. Πέντε εικόνες που χρησιμοποιήθηκαν ξεχωριστά ή και όλες μαζί. Αυτή ήταν και η πρώτη μου εμπειρία με casting μοντέλου, καθώς η ιδέα ήταν να γίνει φωτογραφικά. Στην πορεία αποφασίσαμε όμως να χρησιμοποιήσουμε εικονογράφηση. Οι φωτογραφίες αποτέλεσαν μια καλή βάση για την εικονογράφηση, η οποία έγινε από τον Ανακρέοντα Καναβάκη.
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1996
Concept & Artwork • Ιδέα & Σχεδιασμός
Anakreon Kanavakis & Marina Kanavaki • Ανακρέων Καναβάκης & Μαρίνα Καναβάκη
Illustration & Copyrighting • Εικονογράφηση & Κείμενα
Anakreon Kanavakis • Ανακρέων Καναβάκης
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This a very intriguing and engaging ad. Excellent concept, interpretation and implementation.
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Thank you, my dear friend. So happy you like it.
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Excellent Vintage by the looks of it dear Marina….. All senses in play…. 🙂 looks good smells good and tastes good… 🙂 ❤ well done.. 🙂
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Ah, thank you, my dear Sue! Sending hugs your way. 🤗❤🤗
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Love returned… CHEERS! 🙂 🥂
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Clink! ❤
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😘✨💛
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❤️🤗❤️
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Love this ad campaign, Marina. Visually enticing! Cheers, my friend! 🥂🍷❤️
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Ah, so happy to hear that! I’m glad we decided to go for illustrations instead of photography in the end. Thank you, my dear Lauren! 🤗😘 clink 🍷
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WOW!!!!Now I want a glass of wine!!!! AHH, too early! xxoo
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A little later maybe?!!!🍷
Remember when I was telling you about casting models for a photo shoot? That was my first time! I think that creating drawings out of those photos though was much more effective.
Cheers!
🤗❤🤗
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