100 years HAIC • brochure • 100 χρόνια ΕΑΕΕ

Brochure Concept & Design

for the 100 years

of the Hellenic Association of Insurance Companies

Σχεδιασμός μπροσούρας

για την επέτειο των 100 χρόνων

της Ενωσης Ασφαλιστικών Εταιριών Ελλάδος

A few page spreads from the brochure Μερκά ανοίγματα από την μπροσούρα

click on the gallery above for a larger view

The paper used for the cover was an iridescent/metallic blue and the 100 years logo is embossed. Το χαρτί που χρησιμοποιήθηκε για το εξώφυλλο είναι ιριδίζον/μεταλλικό μπλε και το λογότυπο των 100 χρόνων είναι ανάγλυφο.


Καλλιτεχνική επιμέλεια & Σχεδιασμός Concept & Design:

Ανακρέων Καναβάκης & Μαρίνα Καναβάκη Anakreon Kanavakis & Marina Kanavaki

11 thoughts on “100 years HAIC • brochure • 100 χρόνια ΕΑΕΕ

  1. That is a really gorgeous brochure. The layout is really pleasing and inviting. I really like the stylized letters at the beginning of each section. I assume the HAIC loved it.

    Liked by 1 person

    1. Thank you, my friend. Yes, they did. Not the easiest project we’ve had. Especially as there were quite a few people involved and the context needed a lot of work to make it look more …attractive. But it was a great collaboration. As unbelievable as it may seem, I had a lot of fun with the stats pages! 😉

      Liked by 1 person

      1. Stats are fun. I do a lot a number crunching and stats.


        1. Hobby or work?
          Not a number cruncher myself, just want to make ’em look better. 😉

          Liked by 1 person

          1. Mostly work. Although there I times I need to crunch numbers for my own use.

            Liked by 1 person

            1. Admirable. I’ve lost touch with numbers many years ago. Now I see them as …images! 🤣😂

              Liked by 1 person

            2. When Laurie was working on her master’s degree in pure math, I did a lot of research for her. When people would ask what was pure math good for I would hold up my iPhone and say “this is the product of what mathematicians were doing with pure math 25 years ago. Pure math is what makes the future.” What I discovered doing research for Laurie’s projects is that a lot of the math she had me researching for her was the math that was used to develop the technologies used for digital music, digital images and many of the functions in what have become personal digital devices. It gave me a slightly different understanding of the amazingly complex world of digital music and images. Seeing numbers as images another way of crunching on them in our digital world.

              Liked by 1 person

            3. How sweet of you to help out and do research for Laurie’s projects! I can understand how interesting it is to see pure maths …applied and yes, music is too. I remember a friend telling me that many of my compositions use a golden rule. He explained it in maths, which I understood back then, but forgot it the very next day! Something about a certain number of bars before changing harmony/rhythm which [supposedly] makes music more pleasantly heard. I think I choose to forget such things as I do not want to be influenced by them.

              Liked by 1 person

            4. I think we learn the golden rules for music, graphic and photo compositions by listening to music and by studying fine art and photography. After a while not only do those rules become instinctive, how to break those rules successfully becomes instinctive as well

              Liked by 1 person

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